Besides pitching a environmentally friendly limo service in hollyweird, he spends some of his time talking about a film that one of his best friends made: Young Adam, featuring Ewan McGregor and Tilda Swinton. It opened today in major cities in the US (NY, Chicago, LA, Denver, Dallas ...) which means the closest theater for me would be about 500 miles away, but if you're in the big city, looking for some '50s Scottish drama, then this is the film for you.
The impressive thing is that Hugh came up with a list of questions for Tilda, and from her responses you can tell she put some time and thought into them, and not just because he's friends with the Director. People take pride in their work, and when you ask questions or connect with them on a topic that's important to them, they'll likely take the time from their busy lives to interact with you. Its something that web logs and social networks are trying to tap into, but have only scratched the surface of. We are at the dawn of interesting times.