2004-12-14
Amazing potential meets mundain reality
I spent a number of years working with a startup company that was going to change the face of advertising and possibly even communication. At least that's what the press releases they were handing out to potential investors said. Sounded good to me.
I spent a number of years working with a startup company that was going to change the face of advertising and possibly even communication. At least that's what the press releases they were handing out to potential investors said. Sounded good to me.
The major premise was that with digital signs (plasma screens and computers), you could create relevant, topical, localized, fresh advertising and content, and capture people's attention. Some early tests done by the company showed that with the proper design, placement, and content; people did notice.
But even the coolest technology can be screwed up, given enough incompetance.
While waiting in line for the bus, I noticed this sign inside, tucked away in a dead-end corner where no one would be walking past it, flashing this very important message:
| Security Notice |
| The white zone is for dropping off passengers only. No parking |
