The Bad Boy Heavy Muscle Truck is a dressed-up military vehicle that can drive through five feet of water, climb a 60-degree grade, tow six tons and keep rolling even with a hole in the tire's sidewall. You can even upgrade it with toys like a satellite phone, infrared cameras, bulletproof glass, and for the completely paranoid: a self-contained air system that pressurizes the cab to keep out radioactive fallout or biological weapons. right
CNW Marketing describes the target customer this way:
"It's exactly what the Humvee was all about — an absolutely useless vehicle for consumers," Spinella said. "It's a statement vehicle. I know people who would buy this — because it makes a statement."
Cars.com news story