So its March, and I'm wandering through the grocery store, and I see this 12-pack of Pepsi soda on sale for $1.50. Now that's a little expensive for generics, but its a great price for real soda, so even though I have no idea what this tastes like, I grab a pack.
Turns out it tastes OK. So why is it sitting on the shelf, massively discounted, four months after the holiday season? Well, looking at the packaging, there is no clue what this actually is. Turns out its colored red, but you wouldn't know that until you opened up a can. It also tastes a little like ginger, another fact that would probably help sell the stuff if you mentioned it. Instead they're all mysterious about. Its the mystery soda. Well guess what: unless you're market is weird, random, cheap, eclectic soda drinkers in the back-waters of nowhere; you'd better work on your packaging before the next holiday season.
It could be worse of course. The guys at Dr. Pepper are trying to make milk cool for kids. Ya, that speaks 4th grade hip all over it. Udder Madness indeed.